You can easily design a good brochure, but a truly great brochure – one that stands out from the crowd and makes everyone remember your business – is a little harder to manage. But don’t worry, by following a few simple strategies your company brochure will be memorable and professional enough to hand to anyone.
- Know Why You’re Printing It
Don’t just go into brochure printing thinking it’s something that everyone has to do, and therefore just design something generic in order to have a brochure in your front office. Consider the purpose of your brochure. Why do you need it? What do you want to say? A brochure is not a product catalogue so you need to narrow your focus and tell a story in the brochure – the brochure is a marketing product that helps to showcase one aspect of your product or service.
- Choose Limited Fonts
A brochure doesn’t need to be cluttered with 10 different font types and colours. Choose a heading font, a subheading, and a body copy font. You may have fonts already in use in your corporate identity pack – if so, use them as this will tie together the brochure with your other marketing collateral.
- Pick Your Paper
When working with leaflet printing firms and brochure printing companies, discuss at the beginning what type of paper you want. You have a range of choices in terms of paper stock as well as paper size and shape. Don’t feel that you have to be limited to A4 if your design is taking you in another direction. When working with printing services like www.eazy-print.com you can ask advice and discuss your needs in order to find the right paper for your purposes.
- Create Compelling Copy
It’s not all about the design when creating company brochures. The copy is an essential element of the brochure, yet many people overlook this factor when creating their leaflets and brochures. Integrate the copy into the design from the start so you can see where both elements fit together. You may need to adjust copy or design so that it is more impactful. Copy shouldn’t be an afterthought.
- Think About Your Audience
Design your brochure for your intended audience, not for yourself. Think about who is going to pick it up, and what you want to say to them. Keep in mind the problems your company is going to solve for your audience, and design with their needs in mind.
- Keep it Bold and Simple
You may have more space in a brochure than on a flyer or business card but that doesn’t mean a brochure should be cluttered or unclear. The best designs are clear and simple, with a powerful message that runs through the brochure and a clear call to action to maximise the impact of the publication.
- Don’t Try to Be Too Different
An innovative, beautiful brochure doesn’t have to be wacky and crazy for the sake of being different. You can still create a great impression with classic design and tried-and-true fonts. Make sure the overall design and content reflects your purpose and creates a brochure that meets your needs.