Now that we are all so reliant on the internet for everything that we do in our business lives, it is easy to forget that we need printed materials at all anymore. We make contact with people via email, we spend money on a great website and business transactions are started, progressed and completed with not a single piece of paper being used. However, as much as we are all for a paperless way of working, there are some printed materials that we will just always need. When you are thinking about your marketing budget, it is important not to forget about these things. In this article we are going to tell you which printed materials you still need – read on to find out more.
It doesn’t matter how reliant we are on technology, there is no replacement for meeting somebody face to face and giving them a really impressive business card. Handing out a business card is a very important way of making contact, and they will have it to hand and be able to contact you without forgetting your name or the company’s name. You will always need a business card, and a good quality one at that – so make sure that your marketing budget allows for this. Don’t scrimp on design and make sure that it is always fresh and stylish. Always have a good stock of business cards in – you’ll find that prices are cheaper the more you order so get a great design, have it checked and order in bulk.
When you meet people face to face you will need to give them some information about your company which they can take away and read at their leisure. This corporate brochure should include all of the services that you offer and all the information that you need to impart. It should be beautifully designed, easy to read and of course it should be completely free of punctuation, spelling or grammatical errors. Again, it’s a good idea to order in bulk to take advantage of the best prices. You will also need a PDF version so that you can email an electronic copy to clients as and when you need to.
Most companies like to attend tradeshows and if this is part of your marketing strategy then you need a good quality tradeshow display that is emblazoned with your corporate logo. This should be clean and in a good state of repair, and it should also be current, fresh and consistent with the rest of your brand. Depending on how often you go to trade shows, you’ll need to order new banners at least once a year. Make sure the design is absolutely perfect before you sign it off and you should end up with something that you are proud of and that correctly represents your company.
While it is really important to invest in your online branding, don’t forget about the humble printed materials. They will always be needed so make sure that the cost is incorporated in your marketing strategy.
Author Bio: Nancy Baker is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Nancy has written on a myriad of topics and has written several posts for us.