The world of corporate hospitality is a big one, with many different companies all vying to out-do each other. If you’ve a big client to impress or you’d like to thank your customers for their loyalty then it is now very popular to throw an evening’s event to show them how much you appreciate them. This is a great chance to impress them, and it is also an amazing opportunity to get to know them on a more relaxed, informal and social level. Putting on a corporate dinner is complicated and you will need to make sure that you have a team that is dedicated to pulling it off. But what are the key elements of a successful corporate dinner? Read on to find out:
A Decent Budget
The first thing you need to do is make sure that you have a healthy budget for the event. This is not an evening that should look like it has been pulled together on a shoestring. You need to show that you are willing to throw plenty of cash at the event in order to impress the right people. There should of course be no expense spared, so make sure you have enough room in the budget for a luxury night of hospitality and entertainment.
A Venue & Catering
You need to pick a really classy venue to hold your event. Hotel function rooms are a popular choice, but make sure you visit beforehand to make sure it has the right feel and ambience. Pay attention to the little details such as the decor and the lighting as these will all go a long way towards impressing your guests. Make sure the venue is able to lay on great quality catering too – the cuisine that you serve should be of the highest calibre. Of course you should have champagne and canapés served up as your guests enter, and a three course meal should follow on from that.
No corporate evening is complete without some top quality entertainment. Consider having a string quartet playing in the lobby as your guests arrive – this will put them in the right frame of mind for a night of relaxing and mingling. It is customary for one or more professional speakers to talk after the dinner. After that you should think about having a covers band play or a high class disco. Some people even book something a little more out of the ordinary such as a ceilidh band or a magician – or even karaoke! Be as creative as you can possibly be and try to find something that will make your event stand out from all the others.
As the company boss, your priority should be to work your way around the room, ensuring that you get to speak to as many people as possible. Thank them for coming and introduce them to other guests so that they feel a little more at home. Make sure your corporate event sticks in your guests’ minds by spoiling them rotten and making them feel really appreciated!
Nancy Baker is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Nancy has written on a myriad of topics and has written several posts for us.